Triangle Creative Ltd Essay Example | Topics and Well Written Essays - 3000 words

Triangle Creative Ltd - test ExampleThe report is structured to embroil three main parts namely the market mix, race with variables and line of merchandise networks, and the structure of the sales force. The three parts of the report form the basis of the victor of the business during the current economic downturn. The recommendations presented in this report are based on the analysis of the current pip facing the company and are also effective in fashioning sure that the business impart manage to create a competitive advantage in the market. 2.0 Marketing Mix According to marketing principles regarding the marketing mix of a given business, there are a number of conditions that ensure the success of the business in its marketing functions (Kalish, Vijay & Eitan, 2005, p. 176). The marketing principles require that a business should at least channelize the following four conditions i. The business should brace the right product that has the right features such as manner a nd functioning. ii. The available products should be sold at the right prices to customers so as to maximize on attracting whacking numbers of customers that will record huge profits. The product should be sold in the right show and at the right time so as to improve the efficiency of business operations.The business should figure of speech and implement the most suitable promotion in marketing the product so that customers will do to be aware about the existence of the product in the market. The company has managed to attract a epoch-making number of customers but the recent market conditions have led to the company losing a number of customers. This requires saucily-fashioned strategies in the companys marketing mix so as to ensure that the company attracts new customers as well as it retains existing customers. The strategy is that the business should consider expanding its marketing mix and making a number of changes on the existing marketing mix (Kemper, 2010, p. 112). 2 .1 Product Triangle Creative Ltd should grade more in producing original services to customers as opposed to relying too much on outsourcing. This is because the outsourcing companies may provide services that may non meet all the needs of the clients. The company should improve its production capacity to include the provision of marketing and advertising services. This will ensure that the company has complete break over the quality of its product and makes it easier for the company to redesign its services in the shortest time possible. The best election in this case is that Triangle Creative Ltd should consider merging with PJW Media Production. The advantages of such a merger include sharing of expertise knowledge and access to a wider market (Kiss & Martin, 2008, p. 129). Additionally, IMP literature materials suggest that mergers have the effect of reducing the costs of operations for any business (Kiss & Martin, 2008, p. 132). 2.2 Price The business should consider adop ting a different pricing system for its services. Currently, the company is using a rigid pricing system that does not change with the pricing needs of the consumer. The limitation of such a pricing system is that the company is ineffectual to offer price benefits such as discounts and bargains on prices of services. This may be one of the major reasons as to why the company is losing a